CLIENT WORK
Throughout my 10+ years of experience in strategy and research, I’ve had the privilege of shaping a wide range of brands—from consumer brands with cult followings, to niche professional products, to services that shape our society.
My STRONG SuITS
Research: End-to-end leadership of qual and quant research studies, including multi-modal research design, moderation, and reporting.
Insights: Discovering the unsuspecting gems within mountains of data. I have a sharp eye for the inconsistencies, contradictions, and strangeness that hold strategic opportunities.
Brand and CX strategy: Brand is more than a logo, brand is the entire customer experience. I build distinctive platforms that drive differentiated, high-impact experiences across every customer touchpoint.
Multidisciplinary problem solving: Barriers to brand growth go way beyond communications. Sometimes it’s operational. Sometimes it’s politics. Whatever it is—if it’s unwieldy, confusing, and needs a fresh set of outside eyes, this is where I shine.
Simplifying the complex: Deeply understanding a client’s internal systems and logic, and translating into intuitive user-centered experiences.
Client relations: A brand truly aligned across every touchpoint requires alignment across the entire C-Suite. I build the relationships and consensus that get all client boats rowing in the same direction.
Brand building Process
Throughout my time as the lead strategist at Planet, I’ve developed brand strategy frameworks that turn chaos into clarity, and align all teams around a shared direction forward. The Simplify >< Amplify process unites internal teams to create high-impact external results.
The Simplify >< Amplify process distills chaotic, disparate bits of data into core pillars. Each pillar needs to stand powerful and distinctive on its own, while being strongly aligned with the others. The stronger the alignment, the stronger the brand.
IMPACT
Internal alignment is rocket fuel for growth. A clear brand platforms gives all teams—from product to operations to marketing—a shared understanding of their purpose and clarity on the direction forward. After proving successful for dozens of clients, this framework has helped elevate strategy to become our agency’s flagship service and a primary reason clients seek us out. I continue to refine the model, train teammates on it, and build AI tools to scale its impact.
