CLIENT WORK
Throughout my 10+ years of experience in strategy and research, I’ve had the privilege of shaping a wide range of brands—from consumer brands with cult followings, to niche professional products, to services that shape our society.
My STRONG SuITS
Research: Leading custom qualitative and quantitative research studies, including multimodal research design, moderation, analysis, reporting, and strategic alignment.
Insights: Navigating mountains of data to discover the unsuspecting gems within it. I have a sharp eye for inconsistencies, contradictions, and strangeness. Hidden in their shadows, I find ripe strategic opportunities.
Simplifying the complex: collecting a deep understanding of a client’s internal systems and logic, researching and empathizing with audience needs, and designing simple systems to bridge the gap between them.
Brand and Experience Strategy: At the intersection of a brand's advantage, the audience's desires, and the market's opportunities, I position brands with a distinctive platform that is authentic, resonant, and leaves ample room for growth.
Problem solving: Sometimes the barriers to brand growth go way beyond communications. Sometimes it’s operational. Sometimes it’s politics. Whatever it is, if it’s unwieldy, confusing, and needs a fresh set of outside eyes, this is where I shine.
Client relations: At the outset of a new client relationship, I moderate dozens of stakeholder interviews that establish strong foundations of openness and trust throughout the organization. These interviews set the tone for the rest of our relationship, where my work will guide the evolutions and revolutions we’ll navigate together.
Brand building Process
Throughout my time at Planet Propaganda, I’ve led the development of brand strategy frameworks that turn ambiguity into clarity. Through deep research, I unearth insights and distill them into a distinctive strategic platform. Identifying a brand’s core truth provides purpose and direction. This platform aligns internal teams to create high-impact external results.
Proven frameworks transform complexity into clarity, alignment, and impact
IMPACT
Internal alignment is rocket fuel for growth. A clear brand platforms gives all teams—from product to operations to marketing—a shared understanding of their purpose and clarity on the direction forward. After proving successful for dozens of clients, this framework has helped elevate strategy to become our agency’s flagship service and a primary reason clients seek us out. I continue to refine the model, train teammates on it, and build AI tools to scale its impact.
